We are experts at discovering and extracting value from digital media on behalf of our clients. In a world where most media is bought and sold at auctions, “buying power” is an outdated mindset and “buying acumen” is the name of the game. Our experts use data and technology to unlock these value opportunities and create competitive advantage with our tailor-made strategies, planning, buying and optimization.
It is certainly worth mentioning that BCM is, and always has been, fully transparent with our client’s media investments. We are proud of that, and we believe it’s something every client should expect.
We offer complete media and account planning services to identify customer segments, ideal channels, placements, ad types, and targeting; complete auction-based and traditional buying; analysis, reporting, and optimization.
We are experts in SEO, PPC and SEM, across all search engines, algorithms and methods, including voice search. We are Google certified and a Bing select partner.
BCM offers full paid media services across all the major social networks for branding and direct marketing purposes. Our expertise in data informs smart, targeted distribution and amplification of content across the social platforms that will work best for consumer and brand alike.
BCM will help you understand and leverage outside content creators as “media buys,” show you where brand video fits in, the value of sponsored articles, outsmarting the newsfeed, and more.
Our intimate understanding of consumer behaviors, commerce platforms, purchasing channels and the customer experience informs e-commerce strategies that drive online and offline sales and ROI.
We don’t just look for places to buy media, we look for new opportunities to reach untapped audiences for your brand – to increase reach and drive adoption. We believe that most of these opportunities have yet to be discovered!
We apply our data-driven buying approach to video and TV, allowing us to reach beyond standard targeting demographics and pinpoint those most likely to purchase.
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