By James Mullany Programmatic Television is growing, but what is it and how can marketers buy it? What is Programmatic TV? Programmatic TV is “a techn...22 May, 2019
We are experts at discovering and extracting value from digital media on behalf of our clients. In a world where most media is bought and sold at auctions, “buying power” is an outdated mindset and “buying acumen” is the name of the game. Our experts use data and technology to unlock these value opportunities and create competitive advantage with our tailor-made strategies, planning, buying and optimization.
It is certainly worth mentioning that BCM is, and always has been, fully transparent with our client’s media investments. We are proud of that, and we believe it’s something every client should expect.