How can GE align their Olympic presence in as dramatic a fashion online as they do offline but with a fraction of the budget?
Deliver a three-part consumer touch-point strategy:
We developed a series of videos with famous former Olympic athletes having Better Health Conversations, resulting in a 58% increase in healthymagination awareness and a 16% increase in brand favorability.
Mobile accounted for 3,400% over-delivery of impressions, resulting in 177K visitors to the GE WAP site.
16% lift in belief that GE innovation will enable healthcare to be provided at a lower cost 5-10% lift in brand attributes including approachable, dynamic, innovative, modern and trusted.