GE 2010 Olympic Winter Games

PROBLEM:
How can GE align their Olympic presence in as dramatic a fashion online as they do offline but with a fraction of the budget?

SOLUTION:
Deliver a three-part consumer touch-point strategy:

1. Develop original content online video ads with famous Olympic athletes
2. Run mobile ads throughout mobile.NBCOlympics.com
3. Create a unique healthymagination content hub page on NBCOlympics.com that features stories on how athletes stay healthy for the games.

RESULTS:
We developed a series of videos with famous former Olympic athletes having Better Health Conversations, resulting in a 58% increase in healthymagination awareness and a 16% increase in brand favorability.

Mobile accounted for 3,400% over-delivery of impressions, resulting in 177K visitors to the GE WAP site.

16% lift in belief that GE innovation will enable healthcare to be provided at a lower cost 5-10% lift in brand attributes including approachable, dynamic, innovative, modern and trusted.