Strategic Internet Marketing and Direct Marketing

PROBLEM

GHI was faced with increasing call-center costs, low website satisfaction and usage among target and site metrics tracked not being tied to business goals.

SOLUTION

Site redesign using best practices, prototype testing and refinement and a comprehensive metrics plan tied to business goals.

PROBLEM

Research showed definite distrust and confusion around natural gas pricing.

Beeby Clark+Meyler identified this an opportunity for market differentiation.

SOLUTION

A multi-channel campaign detailing Gas South’s commitment to Clear Pricing.

PROBLEM

How should GE unveil it’s new “healthymagination” business strategy, a $6 billion investment in healthcare?

SOLUTION

Use live video in the banner space (an industry first) to portray GE’s sense of immediacy on important issues.

PROBLEM

Costa Cruises, an internationally well-known cruise line, had a lack of brand awareness in the US.

They needed a way to compete with industry leaders even though they had a significantly smaller marketing budget.

SOLUTION

Costa committed to a PPC search campaign.

The campaign was launched with both Caribbean and Mediterranean sub-campaigns, and both branded and unbranded terms.

The campaign was optimized over a period of twelve months.

PROBLEM

How can GE improve "ecomagination" message association and unaided awareness of GE as an “environmentally conscious” company?

SOLUTION

Showcase GE's products in action around the world via an online video advertising campaign in order to tell the ecomagination story.

PROBLEM

How can GE align their Olympic presence in as dramatic a fashion online as they do offline but with a fraction of the budget?

SOLUTION

Deliver original content online video ads, run mobile ads on the NBC Olympics WAP site and create a unique healthymagination content hub page on NBCOlympics.com.