March 13, 2008

How do you make display advertising more effective?

by Marc Schiller, HyperEmpowered.com

Turn it into a utility.

I was impressed today by a display ad that I came across on Yahoo! News for GE.

Rather than show us a nice pretty image and clever tagline, the ad promotes a live web event with GE's CEO Jeff Immelt. What I liked most about the ad is that when you click on it, it expands to open up a window where you can input your question for Immelt directly from the banner.

The fact that the event is today, makes the ad all the more effective.

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