What’s on the minds of the digital-marketing experts at BCM? From brilliant ideas and invaluable insights to what we’re listening to on Spotify, it’s all here.
Beeby Clark+Meyler (BCM) announces the winners of our second annual Digital Marketing Challenge with the Baruch College Zicklin School of Business.Read more
Facebook video has 1.7 seconds to grab a user’s attention on mobile. Here are six tips to make that time count for you.Read more
From expanded text ads to similar audiences, here are the top Google updates search marketers need to know about now, plus best practices for applying them.Read more
Thanks to the new generation of livestreaming platforms, “appointment viewing” is still alive and well. Learn how to use these apps to build your brand.Read more
A big advantage of digital and social media is having the capability to target exactly who you want to reach. With such fine-tuned targeting tools at your disposal, there is no longer an excuse to blast out the same messaging to everyone; now is the time to refine creative and optimize approaches to your various segments.Read more
April 6, 2016
A big advantage of digital and social media is having the capability to target exactly who you want to reach. With such fine-tuned targeting tools at your disposal, there is no longer an excuse to blast out the same messaging to everyone; now is the time to refine creative and optimize approaches to your various segments.
Getting consumers to download your mobile app is only step 1 of the struggle. Now comes the even harder part: How do you keep consumers using your app once they’ve downloaded it? We offer some app engagement tips.Read more
If you live within 100 miles of New York City and went on Facebook in the past month, chances are you heard about the Museum of Feelings, a free, temporary exhibition in Lower Manhattan that promised to “turn emotions into art.” But as anyone who visited the exhibit soon found out, the MoF was not really a museum at all, but rather a brilliant example of experiential marketing that effectively harnessed the power of social media.Read more
Customer lifetime value is not an easy calculation, and many marketers are not sure what aspects of CLV they should be focusing on. In a new e-book from Direct Marketing News, Beeby Clark+Meyler Principal Michael Clark, along with nine other marketing leaders, shares his advice for deciding what elements of CLV are most important, and how to use these factors to guide marketing planning.Read more
Last month, Google released a new type of audience targeting that allows advertisers to upload their own CRM data: Customer Match allows advertisers to create first-party data remarketing lists by uploading email addresses to AdWords. Learn what this means for your marketing strategy.Read more