What’s on the minds of the digital-marketing experts at BCM? From brilliant ideas and invaluable insights to what we’re listening to on Spotify, it’s all here.
Facebook rolled out Facebook Stories on their mobile app. Read about the initial user reaction, as well as what Facebook Stories means for brands.Read more
Is your mobile app advertising program setting you up for success? Here are five steps to ensure you’re taking a strategic approach to user acquisition.Read more
Generation Z is shaping the kingdom of social media, and a little ghost is wearing the crown. Learn why Snapchat is Gen Z’s channel of choice and how to engage them.Read more
Beeby Clark+Meyler (BCM) announces the winners of our second annual Digital Marketing Challenge with the Baruch College Zicklin School of Business.Read more
Facebook video has 1.7 seconds to grab a user’s attention on mobile. Here are six tips to make that time count for you.Read more
From expanded text ads to similar audiences, here are the top Google updates search marketers need to know about now, plus best practices for applying them.Read more
Thanks to the new generation of livestreaming platforms, “appointment viewing” is still alive and well. Learn how to use these apps to build your brand.Read more
A big advantage of digital and social media is having the capability to target exactly who you want to reach. With such fine-tuned targeting tools at your disposal, there is no longer an excuse to blast out the same messaging to everyone; now is the time to refine creative and optimize approaches to your various segments.Read more
April 6, 2016
A big advantage of digital and social media is having the capability to target exactly who you want to reach. With such fine-tuned targeting tools at your disposal, there is no longer an excuse to blast out the same messaging to everyone; now is the time to refine creative and optimize approaches to your various segments.
Getting consumers to download your mobile app is only step 1 of the struggle. Now comes the even harder part: How do you keep consumers using your app once they’ve downloaded it? We offer some app engagement tips.Read more