Blog

What’s on the minds of the digital-marketing experts at BCM? From brilliant ideas and invaluable insights to what we’re listening to on Spotify, it’s all here.

What the Museum of Feelings Got Right About Experiential Marketing

Nechama Muchnik

nmuchnik

If you live within 100 miles of New York City and went on Facebook in the past month, chances are you heard about the Museum of Feelings, a free, temporary exhibition in Lower Manhattan that promised to “turn emotions into art.” But as anyone who visited the exhibit soon found out, the MoF was not really a museum at all, but rather a brilliant example of experiential marketing that effectively harnessed the power of social media.

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Michael Clark Shares Tips on Customer Lifetime Value

mclark

Customer lifetime value is not an easy calculation, and many marketers are not sure what aspects of CLV they should be focusing on. In a new e-book from Direct Marketing News, Beeby Clark+Meyler Principal Michael Clark, along with nine other marketing leaders, shares his advice for deciding what elements of CLV are most important, and how to use these factors to guide marketing planning.

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