It’s with passionate interest that we read Brian Morrisey’s Adweek article Marketers Get Real (Nov 2, 2009.)

Marketers including Diet Coke, Burger King, Adidas, Stella Artois and Nike are finding out what we’ve been known since 2007 – live content is not only an authentic way to connect with your audience online, it’s also a highly effective one.

We did our first live banner broadcast in 2007. This was the first time that live content had been carried in a widely distributed online media plan via a banner that was served across more than 12 leading media properties.