Even late into 2008 we routinely see two symptoms of misaligned marketing strategies during our day-to-day work with clients:

1. 7 of 10 web analytics packages that we come across are improperly installed or simply not set-up to provide any meaningful reporting.
2. Website content development efforts are pursued with complete disregard for search engine optimization best practices.

These two seemingly minor tactical operational details have become a proxy for poor strategic marketing planning in our current era of rapidly evolving media consumption. Where there is tactical smoke there is strategic fire, unfortunately.