I went to the polls on Tuesday November 4th and arrived ten minutes before they opened, at 5:50AM. The line was already out the door of my local middle school in Stamford, CT. Bored, I started to take photos of the people in line. Not too many, just three of four as I didn’t really want to be “that guy.”

The closer I got to the booth the more I realized “Hey, after New Hampshire’s Dixville Notch and Heart’s Location, I’m going to be one of the first American’s to vote.” As I got more excited I thought; “Why not take a photo of my ballot and send it wirelessly to my facebook account?”

Who cares? Yeah, that’s right, I said it. Who cares? Today is October 6, 2008 and everyday there are still articles in Adweek, Adage, and industry blogs talking about “the great divide”, the “benefits and challenges” and the almighty “how do they integrate?”

C’mon people, wasn’t that the topic of conversation in 2002? It’s time to move on. I don’t know what’s more embarrassing – the fact that agencies are still trying to figure it out or the fact that the industry still sees this as a topic of discussion.