November 24th, 2009
It’s with passionate interest that we read Brian Morrisey’s Adweek article Marketers Get Real (Nov 2, 2009.)
Marketers including Diet Coke, Burger King, Adidas, Stella Artois and Nike are finding out what we’ve been known since 2007 – live content is not only an authentic way to connect with your audience online, it’s also a highly effective one.
We did our first live banner broadcast in 2007. This was the first time that live content had been carried in a widely distributed online media plan via a banner that was served across more than 12 leading media properties.
June 2nd, 2009
Federated Media’s Conversational Marketing Summit was quite informative. I particularly enjoyed the rapid case study format which kept the conference moving and provided a wide variety of presentations from several different perspectives.
One quick observation based on the number of conversational marketing and social media programs presented: The demise of display advertising (yes, the banner ad) has been greatly exaggerated.
November 24th, 2008
I went to the polls on Tuesday November 4th and arrived ten minutes before they opened, at 5:50AM. The line was already out the door of my local middle school in Stamford, CT. Bored, I started to take photos of the people in line. Not too many, just three of four as I didn’t really want to be “that guy.”
The closer I got to the booth the more I realized “Hey, after New Hampshire’s Dixville Notch and Heart’s Location, I’m going to be one of the first American’s to vote.” As I got more excited I thought; “Why not take a photo of my ballot and send it wirelessly to my facebook account?”
October 27th, 2008
Even late into 2008 we routinely see two symptoms of misaligned marketing strategies during our day-to-day work with clients:
- 7 of 10 web analytics packages that we come across are improperly installed or simply not set-up to provide any meaningful reporting.
- Website content development efforts are pursued with complete disregard for search engine optimization best practices.
These two seemingly minor tactical operational details have become a proxy for poor strategic marketing planning in our current era of rapidly evolving media consumption. Where there is tactical smoke there is strategic fire, unfortunately.
October 6th, 2008
Who cares? Yeah, that’s right, I said it. Who cares? Today is October 6, 2008 and everyday there are still articles in Adweek, Adage, and industry blogs talking about “the great divide”, the “benefits and challenges” and the almighty “how do they integrate?”
C’mon people, wasn’t that the topic of conversation in 2002? It’s time to move on. I don’t know what’s more embarrassing – the fact that agencies are still trying to figure it out or the fact that the industry still sees this as a topic of discussion.
