Meet BCM’s Al Cadena and Rebecca Beacham at Digital Hollywood

Beeby Clark+Meyler Senior Account Directors Al Cadena and Rebecca Beacham are headed to Los Angeles later this month to speak at Digital Hollywood, a four-day conference covering the convergence of film, TV and digital media. Rebecca Beacham, who heads digital strategy for brands including Playtex Baby and Schick men’s razors, will speak on the panel “Social Advertising – Driving Brand Awareness, Boosting Campaign ROI and Direct Response Initiatives,” taking place October 20th at 3:45 PST. A thought leader on the topic, Rebecca recently penned an article about proving the ROI of social media. Al Cadena, a senior account director and digital strategist at BCM working on brands such as Skintimate and Schick women’s razors, will speak on the panel “The Social TV Ecosystem: Smart TVs, Guides, OTT Content, Tablets-Smartphones and Apps,” on October 22nd at 12:30 PST. For a sneak peek at some of Al’s video strategies for brands, check out his recent byline in Chief Marketer. To register for the event, visit Digital Hollywood online.