Agency News

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GE Uses Live Video in Banner Ads to Reach Investors

“GE pioneered the use of a new online ad format on March 13, when it used live streaming video within banner ads to deliver a webcast of GE Chairman-CEO Jeff Immelt presenting the company’s annual report,” writes Kate Maddox for BtoB ... Read more

Chief Turns to Webcast to Pitch G.E.

Jeffrey R. Immelt, the chief executive of General Electric, “is clearly hoping that Marshall McLuhan was right and that the medium is the message,” writes Claudia H. Deutsch for The New York Times. Below, the full story about ... Read more

GE’s CEO Went Live From New York

“In what’s being described as a ‘first of a kind,’ GE chairman and CEO Jeff Immelt hosted a live webcast with retail investors Thursday,” writes Anna Snider for IR Magazine. “The event was simulcast on a number of Internet ... Read more

How Do You Make Display Advertising More Effective?

How do you make display advertising more effective? Writing for HyperEmpowered.com, Marc Schiller answers: “Turn it into a utility. I was impressed today by a display ad that I came across on Yahoo! News for GE. Rather than show us a nice ... Read more